A History of Good Business!

November 1, 2004 - BISSELL Homecare, Inc. purchased the
Woolite® Rug and Upholstery business from Playtex Products, Inc.

"This strategic acquisition strengthens our leadership position in the carpet and upholstery cleaning category and proves once again, We Mean Clean," said Jim Krzeminski, BISSELL's senior vice president of product development, sales and marketing. "Adding the Woolite® brand to our strong product portfolio will help broaden consumer perceptions of what BISSELL stands for in the marketplace."

BISSELL Homecare, Inc. is an international manufacturer of home cleaning products, including sweepers, vacuums, deep cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh oldest privately held manufacturing company in the United States.

Woolite® Carpet and Fabric Cleaners were part of the Playtex Family of Consumer Products. The brand was purchased from Reckitt & Colman Inc. (R&C) in 1995. Woolite® Carpet Cleaners shared their brand name with other R&C products associated with Laundry Care (Woolite® Gentle Cycle Fabric Wash). Prior to R&C, in the 1980s, Boyle Midway Company manufactured Woolite®.

The product line, as it is sold today, consists of Carpet Cleaners in aerosol and trigger bottle varieties and Fabric and Upholstery Cleaners.